Sunday, November 15, 2009

How to Create Backlinks

Backlinks are really important in the world of Search Engine Optimization. If you want your site to do well in Google search results you have to have a good page rank. If you want a higher page rank you're going to need some backlinks.
What is a backlink?
Backlinks are a link to your website from another website. The search engines love these. When they see the link on someone else's site it sends the spiders over to your site and they index your site getting it placed on a search engine organically instead of you going over and entering it. This way is preferred by the search engines.
Where do I put backlinks?
You can put backlinks in any number of locations. You can use them in signatures in forums, you can pay for them, but today we are talking about putting them in blogs. You find a blog that is about a similar topic as what you will be linking to. You read the blog and then you make an insightful and meaningful comment to the post. When you are finished with your post you also put a link to the site you want the search engines to go look at. (and the other people reading the blog for that matter).
How do I make a backlink?
Know your URL. If you want your link to send people to the front page, or to a specific article or blog post, make sure you have the specific URL for that.
Now you need a little html magic. You will need to use this html code to make a link:
Your Keywords Here
You will need a keyword for your link. Don't use a keyword that is in the title of your blog/article/website, because the search engines will already see it in your url. Choose something else that is relevant to where you are sending people. For example, using the above post I might use the key word Peanut Butter and Jelly Chicken Stew.
Let's use the example from my blog and I'll show you what it looks like, in code and then the way it appears in code.

Here's what it will look like in my comment:
How to Create Backlinks
Backlinks from blogs are great and you need to think about the page rank of the blog before you leave the backlink. You should be backlinking from a blog with a higher page rank. I would choose at least a 4 or 5. It may have to be lower depending on your niche. Searching out blogs and figuring out what their page rank is could take forever. That's not even including going and making your comment. You guessed it. I found you some great software to use to help get this done fast.
Comment Hut (www.commenthut.com)
Let's see what Comment Hut is and what it will do for you.
Comment Hut is NOT a blog spamming software. It does not leave your comments and backlinks.
Comment Hut DOES search out blogs by keyword and then tell you what the page rank is of the blog.
You then go and read the post, and post your comment with your backlink.
It is a huge time saver. You no longer have to spend all your time looking for appropriate blogs which can take forever. You also now know what the page rank is for the blog and you can choose to post a comment or not depending on the page rank.
It's a great piece of software, and it will save you time and you will see more traffic and you will find yourself on the search engines faster and easier. The other plus, my favorite one, it's free! Well again, there is a "lite" version for free. You can get all the blogs from wordpress listed in the lite version. If you want more choices from other places you can upgrade and get blogs from just about every other blogging source you can think of. The wordpress blogs will do you for a while though.

Amount of Traffic Social Media Sites Can Send to Your Site

Submitting your content to social media sites can be quite an effective technique to drive large traffic volume and promote your blog. Provided that the content you submit is of high quality and reaches the site's front page, traffic sent to your blog can reach between a few thousand to tens of thousands within a short period of time (a few days). Here's a list of some of the popular/emerging social media sites and the volume of traffic their front-pages are capable of sending.

There is a new sheriff in town, there have been reports of Yahoo! Buzz sending over one million visitors to a frontpage story. From what I have heard off one or two bloggers you can generally expect just short of half a million uniques.

StumbleUpon can send traffic in the amount of 1,000 to 40,000 within 3 days after getting around 50 stumbles.
You can expect between 1,500 to 30,000 visitors to your blog if your post is approved in Slashdot and gets to its front page.
A popular post on Digg's front page can get between 3,000 to 35,000 visitors within a short period of time.The aptly chosen name I Am Bored can send traffic of around 2,000 to 15,000 of its bored members to your blog if your post gets to its front page. Ebaum's World is a humor site with the ability to send its front page landers a good traffic volume of 2,500 to 20,000.Posts on the community-based news site Fark's frontpage can get around 2,000 to 20,000 traffic volume.News/stories on Reddit's frontpage receive traffic of about 2,500 to 15,000, depending on how far up and how long it stays on the front page.Submission to MetaFilter requires a subscription fee, but once your post hits the front page, you can expect around 1,000 to 5,000 visitors.The traffic that the social tagging site Del.icio.us sends is spread over time. Given that your article hit its front page, you can get between 500 to 5,000 visitors within a short period of time.Front page landers on Propeller are not guaranteed much to receive high traffic, unless you're in the Top 5, which can send around 50 to 3,500 visitors.Breaking news that hit the frontpage of Newsvine gets around 500 to 2,000 traffic volume.ShoutWire, an internet news site, sends about 500 to 1,500 traffic volume to submissions that get to the frontpage.The new social news site Mixx has a steady trend of increasing traffic. Currently, its frontpage landers can receive around 50 to 250 visitors.Sphinn, an internet marketing social site, is capable to drive traffic of about 75 to 200 in less than 24 hours to articles on the front page.

Wednesday, October 21, 2009

Free website promotion tutorial

Welcome to A Promotion Guide. If this is your first visit, you might want to take the time to read through this page. It contains a free step-by-step website promotion tutorial that also serves as a "User's Guide" to the site. Reading it will give you a good idea on what you need to do, when you need to do it and how the articles on this site will help you.
This tutorial is split into three phases that each have two, three or four steps. It is highly recommended that you start from the first phase and move forwards only after you have completed all of the steps in it.
We'll begin with the assumption that your site is brand new and that you haven't done any website promotion work yet. However, that doesn't mean that you can't use the tutorial if you have submitted to a few search engines or registered your site with a couple of directories. If you notice that there are some things you have already done, feel free to simply skip over them.
Promoting your site takes a lot of time and may involve waiting several weeks or even months to get into certain directories and search engines. Thus, it might be wise to bookmark this page so that you can return to it later and continue the tutorial from where you left off.
Website promotion, phase one - DirectoriesYou should start your website promotion efforts by listing your site at the most popular Internet directories. Because they can send you substantial amounts of traffic and affect your ranking in various search engines, it is wise to make sure that your site is present in all of the major directories before doing anything else.
Step one - General informationSubmitting to directories is easy and doesn't require much effort. It's ensuring that your submission will be accepted that makes this task a hard one.


First, read "Boost your traffic with website directories" to get a basic idea on what directories are and how to submit to them.
Examine the article about web page design to get some tips on how to improve your site and reduce the chances of it being rejected.

Step two - The Open Directory Project

Start with the Open Directory Project. While your site has to offer good, unique content to be accepted to the ODP, its editors usually review sites quickly and won't reject them without a good reason for doing so. This, along with the fact that submitting to the ODP is free of charge, makes it a perfect starting point. Completing this step successfully will also provide you with experience that will prove to be very valuable later on.
Read my thoughts on how Google's ranking algorithm works and notice how an ODP listing seems to affect your ranking at Google. Keep this information in mind when you submit.
Take a look at the advice on submitting your website to the ODP.
Finally, submit your site to the ODP.
If your submission isn't successful, consider becoming an editor at the Open Directory and listing your own site.

Step three - Yahoo
After securing a listing at ODP, your next task is to get the folks at Yahoo to notice that your site exists and is worth a place in their directory. This might cost you a fair amount of money if you are running a commercial site, but is usually worth it. Non-commercial sites can get in for free, but might require several submissions and a lot of patience before they are accepted.
Check out the Yahoo-specific guidelines and hints and the article about how Yahoo's search feature ranks sites.
Bite the bullet and submit your site to Yahoo.
Website promotion, phase two - Search engines
Now that your site has been included in ODP and Yahoo, you should already be receiving clearly more traffic than before. The next task is to get to know search engines and use them to bring even more people to your pages. Because you have completed phase one, you have established a good foundation for making your site perform well in the search engines.
Step one - Search engine optimization, basics
In order to gain good rankings, you'll need to learn the basics of search engine algorithms (ranking systems) and adjust your pages to meet their criteria as well as possible. This will take some time and effort, but doing some work now will save you from a lot of trouble in the future.
First, try to make the design of your site as search engine friendly as possible. To read more about the subject, take a look at my article about website optimization.
Next, you'll need to do some keyword optimization. Sounds frightening, but in plain English it simply means choosing the correct keywords for your pages. Using the wrong words is perhaps the most common reason why people don't get satisfying results from their search engine optimization work.
Continue by reading these search engine optimization tips.
Read the article about META tags and add them to all of your pages. The META keywords tag isn't absolutely necessary, but the META description tag is very important.
Learn what link popularity is and how search engines use it to rank your pages.
Unless you have already done so, read about Google's algorithm. Google is among the most popular search services of today, so it is wise to take its requirements into account.
Use all of this information to optimize your pages for the search engines.
Step two - Search engine optimization, advanced
Your site is now adequately prepared to really start bringing in traffic from search engines. But if you want to widen your knowledge about them and increase your chances of success, you still have some work to do. On the other hand, if you're totally exhausted and just want to get this thing over with, you'll be delighted to know that this step isn't absolutely necessary.
Study some of the more advanced things related to search engine optimization. Among them are cloaking, css tricks, doorway pages, themes and how to improve your search engine ranking with click popularity.
Read about the things you should avoid doing from this article that outlines common web site promotion mistakes.
Step three - Submitting to search engines?
Now is the time to make sure that your site has a presence in the indexes of major search engines. Fortunately, they are quite good at finding your site on their own. There are things you can do to help them, though..
Get to know how search engine submission works and how the search engines determine which sites to list.
Read the article "Targeting your search engine marketing" to see which engines are the most popular ones.
If you are running a commercial site, you might also want to consider paying for search engine placement. Take a look at how you can use PPC search engine advertising to buy your way to the top.
Website promotion, phase three - More techniques
After being accepted into the largest directories and having pages of your site come up in answer to searches done at the major search engines, the long hours that you've spent on website promotion have begun to pay off and your daily visitor count is starting to look good. But there is still plenty you can do to help your site attract even more traffic.
In phase three, we'll examine different promotion methods that you might want to try. However, in order to prevent you from wasting your time on things that don't work, we'll also go over a few techniques that have proven to be less than spectacular when I experimented with them.
Step one - Keep these in mind
First, let's take a look at the good stuff. The articles introduced in this step are about the website promotion methods that are at least partially effective. Some of them work better than others, but if used correctly, all of them can produce results that will be worth your while. Of course, most of the articles include advice on what you need to do to obtain the best possible results with the method discussed.
If you sell something on your site, you might want to try banner ads. Usually banner campaigns are seen as expensive and ineffective, but it is partially because advertisers don't know how to design good banners.
Read the article on how to increase traffic with return visitors. Getting people to come back is the secret to why some sites get amazingly many hits per day.
Learn what reciprocal links are and how to get them, then put that knowledge into use. In addition to sending you visitors, reciprocal links will also increase your link popularity and help your site rank higher in the search engines.
Start using E-mail signatures. They might not produce thousands of visitors, but are a great way to promote your site a bit without having to actually do anything.
Evaluate whether your site could benefit from joining a topsite list. These lists have their good and bad sides, but might be at least worth a try.
Consider trying to build traffic with Usenet advertising. It can give you a nice traffic boost and help spread the word about your site, but only if done properly. Read the article to learn why Usenet promotion should only be done with great care.
Writing newsletter articles often works well and can send you large amounts of targeted traffic in a short period of time, for free.
Step two - Forget these
As said, everything just doesn't always work the way it should in the world of promotion. In step two, our attention is focused on website promotion methods that are more trouble than they are worth. They might not be entirely useless, but your time would be better spent on improving your site or spreading the word about your site in other ways.
Click exchange programs are easy, fast, free and will get you a lot of visitors. That's why it might be a surprise to hear that they really aren't good website promotion tools.
A lot has been written about FFA pages and for the past few years, most of it has been negative. The only thing they are good for is increasing the flow of spam to your E-mail address.
Winning website awards can occasionally be useful, especially if the awards are well-known. However, sometimes the winner of the award is not the real winner.

Congratulate yourself for being persistent, bright and hard-working. Most get frustrated and quit before this point, which is why most sites never become anything. After all, the secret to having a successful site is working hard in both promoting

hope that A Promotion Guide has been able to help you to make your site more popular and thus given you the chance to spread your ideas and thoughts to a larger audience. And remember, if you have achieved good results, it's not because I showed you how to do it - it's because you did it.